Exploring the impact of sucking sweets on flavour imagery

Eardley, Alison F. and Pring, Linda (2011) Exploring the impact of sucking sweets on flavour imagery. Journal of Cognitive Psychology, 23 (7). pp. 811-817. ISSN 2044-5911

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Official URL: http://dx.doi.org/10.1080/20445911.2011.572872


Self-report measures have suggested that individuals experience vivid images in all sensory modalities, including flavour (e.g., Betts, 1909; Johnson, 1980). The validity of subjective reports are supported indirectly by neuroscientific evidence suggesting a role for perception in visual imagery experiences (e.g., Kikuchi, Kubota, Nisijima, Washiya, & Kato, 2005). However, there have been limited behavioural studies directly exploring the objective validity of subjective measures for imagery vividness. In this experiment, 15 individuals who were early blind, and 15 sighted individuals rated the vividness of images of eating foods, both with and without an interference task—sucking a boiled sweet. This was followed, after a 45 minute delay, by a surprise free recall task. For all participants flavour images were less memorable when generated at the same time as sucking a sweet. The subjective ratings mirrored these results, suggesting that participants are sensitive to quantitative changes in the vividness of flavour imagery.

Item Type: Article
Subjects: University of Westminster > Social Sciences and Humanities
Depositing User: Rachel Wheelhouse
Date Deposited: 11 Jun 2012 15:04
Last Modified: 11 Jun 2012 15:04
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/10598

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