Dessi, Cinzia and Ng, Wilson and Floris, Michela and Cabras, Stefano (2011) Intuitive perception and the competitive advantage of small family businesses: an exploratory study. Working Paper. University of Westminster.
Official URL: http://www.westminster.ac.uk/about-us/schools/busi...
We assess the closeness of perceptions between managers and customers of two small family-owned businesses ("FBs") and two larger non-FBs in Sardinia, Italy, in exploring how local retail shops may compete against international superstores. While the decline of small, High Street businesses has been widely reported, we present a more nuanced perspective of their competitiveness by suggesting how these typically family-run businesses may hold a competitive advantage over larger non-FBs based on their welldeveloped "perceptive concordance" with customers. Our findings have scholarly and managerial implications in the way that both FBs and non-FBs may gain competitive advantage by securing their customers' continuing support.
|Item Type:||Monograph (Working Paper)|
|Additional Information:||WORKING PAPER 11-2, Online ISBN: 9781908440013|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||14 Jun 2012 15:20|
|Last Modified:||14 Jun 2012 15:20|
Repository Staff Only: item control page