Intuitive perception and the competitive advantage of small family businesses: an exploratory study

Dessi, Cinzia and Ng, Wilson and Floris, Michela and Cabras, Stefano (2011) Intuitive perception and the competitive advantage of small family businesses: an exploratory study. Working Paper. University of Westminster.

[img]
Preview
PDF
Ng_2011.pdf

Download (415kB)
Official URL: http://www.westminster.ac.uk/about-us/schools/busi...

Abstract

We assess the closeness of perceptions between managers and customers of two small family-owned businesses ("FBs") and two larger non-FBs in Sardinia, Italy, in exploring how local retail shops may compete against international superstores. While the decline of small, High Street businesses has been widely reported, we present a more nuanced perspective of their competitiveness by suggesting how these typically family-run businesses may hold a competitive advantage over larger non-FBs based on their welldeveloped "perceptive concordance" with customers. Our findings have scholarly and managerial implications in the way that both FBs and non-FBs may gain competitive advantage by securing their customers' continuing support.

Item Type: Monograph (Working Paper)
Additional Information: WORKING PAPER 11-2, Online ISBN: 9781908440013
Subjects: University of Westminster > Westminster Business School
Depositing User: Users 1295 not found.
Date Deposited: 14 Jun 2012 14:20
Last Modified: 14 Jun 2012 14:20
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/10647

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)

Downloads