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Intuitive perception and the competitive advantage of small family businesses: an exploratory study

Dessi, Cinzia and Ng, Wilson and Floris, Michela and Cabras, Stefano (2011) Intuitive perception and the competitive advantage of small family businesses: an exploratory study. Working Paper. University of Westminster.

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Abstract

We assess the closeness of perceptions between managers and customers of two small family-owned businesses ("FBs") and two larger non-FBs in Sardinia, Italy, in exploring how local retail shops may compete against international superstores. While the decline of small, High Street businesses has been widely reported, we present a more nuanced perspective of their competitiveness by suggesting how these typically family-run businesses may hold a competitive advantage over larger non-FBs based on their welldeveloped "perceptive concordance" with customers. Our findings have scholarly and managerial implications in the way that both FBs and non-FBs may gain competitive advantage by securing their customers' continuing support.

Item Type:Monograph (Working Paper)
Additional Information:WORKING PAPER 11-2, Online ISBN: 9781908440013
Research Community:University of Westminster > Westminster Business School
ID Code:10647
Deposited On:14 Jun 2012 15:20
Last Modified:14 Jun 2012 15:20

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