A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically

Peng, Norman and Chen, Annie Huiling and Hung, Kuang-Peng (2012) A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20. pp. 117-132. ISSN 0967-3237

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Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Rachel Wheelhouse
Date Deposited: 09 Aug 2012 09:44
Last Modified: 13 Aug 2012 14:49
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/11094

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