Peng, Norman and Chen, Annie Huiling and Hung, Kuang-Peng (2012) A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20 . pp. 117-132. ISSN 0967-3237
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| Item Type: | Article |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 11094 |
| Deposited On: | 09 Aug 2012 10:44 |
| Last Modified: | 13 Aug 2012 15:49 |
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