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A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically

Peng, Norman and Chen, Annie Huiling and Hung, Kuang-Peng (2012) A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing, 20 . pp. 117-132. ISSN 0967-3237

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Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:11094
Deposited On:09 Aug 2012 10:44
Last Modified:13 Aug 2012 15:49

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