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Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements

Peng, Norman and Chen, Annie Huiling and Hackley, Chris (2007) Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy, 4 (1). pp. 111-133.

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Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:11101
Deposited On:09 Aug 2012 11:32
Last Modified:09 Aug 2012 11:32

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