Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements

Peng, Norman and Chen, Annie Huiling and Hackley, Chris (2007) Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy, 4 (1). pp. 111-133.

Full text not available from this repository.
Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Rachel Wheelhouse
Date Deposited: 09 Aug 2012 10:32
Last Modified: 09 Aug 2012 10:32
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/11101

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)