Peng, Norman and Chen, Annie Huiling and Hackley, Chris (2007) Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy, 4 (1). pp. 111-133.
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| Item Type: | Article |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 11101 |
| Deposited On: | 09 Aug 2012 11:32 |
| Last Modified: | 09 Aug 2012 11:32 |
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