Mai, Li-Wei and Ness, Mitchell R. (1997) Consumers' perceptions of speciality foods and the rural mail-order business. In: Typical and traditional productions: rural effect and agro-industrial problems. 52nd Seminar of the European Association of Agricultural Economists (EAAE), June 19-21 1997, Parma, Italy.
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Many rural-based farm and food businesses are relatively small but successful companies. They face severe constraints in terms of finance, marketing and distribution. However, marketing food by mail order presents the opportunity for these firms to gain access to national or even international markets. The achievement of commercial success requires that these companies become marketing oriented. Thus, the critical issue for these firms is to identify the needs of existing or potential customers. The objectives of the paper are to establish a profile of the characteristics, behaviour and attitudes of mail order customers.
|Item Type:||Conference or Workshop Item (Paper)|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||14 Nov 2012 14:25|
|Last Modified:||14 Nov 2012 14:25|
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