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The personality attributes and leisure activities of the internet users: a Taiwanese case study

Mai, Li-Wei and Mai, Li-Chuan and Chen, Miao (1999) The personality attributes and leisure activities of the internet users: a Taiwanese case study. In: 1999 Academy of Business & Administrative Science (ABAS) International Conference, 12-14 July 1999, Barcelona.

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Official URL: http://www.sba.muohio.edu/abas/1999/chenmiao.pdf

Abstract

This study aims to examine the relationship between the personality attributes of Internet users and their leisure activities. A questionnaire survey was undertaken which revealed that most Internet users are single males aged between 21-30 belonging to the lower income groups, employed in information technology or related fields. The personality attributes of the sample showed a tendency towards a mixed locus control category. The survey indicated that the preferred leisure activities of this population group are reading, collecting and computer-based activities. However, ‘movement’ and collecting were the only leisure activities to show a significant correlation with the users’ personality attributes.

Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:11510
Deposited On:14 Nov 2012 15:45
Last Modified:14 Nov 2012 15:45

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