Mai, Li-Wei and Ness, Mitchell R. (2000) Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing, 6 (1). pp. 1-10. ISSN 1045-4446
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Official URL: http://dx.doi.org/10.1300/J038v06n01_01
Abstract
The aim of the study is to investigate the canonical correlations between measures of overall satisfaction and likelihood of purchase with satisfaction ratings of mail-order attributes. The data are based upon a mail survey of consumers who have experience purchasing specialty food by mail order.
| Item Type: | Article |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 11511 |
| Deposited On: | 14 Nov 2012 15:47 |
| Last Modified: | 14 Nov 2012 15:47 |
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