Mai, Li-Wei and Ness, Mitchell R. (2000) Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing, 6 (1). pp. 1-10. ISSN 1045-4446Full text not available from this repository.
The aim of the study is to investigate the canonical correlations between measures of overall satisfaction and likelihood of purchase with satisfaction ratings of mail-order attributes. The data are based upon a mail survey of consumers who have experience purchasing specialty food by mail order.
|Subjects:||University of Westminster > Westminster Business School|
|Depositing User:||Rachel Wheelhouse|
|Date Deposited:||14 Nov 2012 15:47|
|Last Modified:||14 Nov 2012 15:47|
Actions (login required)
|Edit Item (Repository staff only)|