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Customers' satisfaction and future purchase of mail-order specialty food in the UK

Mai, Li-Wei and Ness, Mitchell R. (2000) Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing, 6 (1). pp. 1-10. ISSN 1045-4446

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Official URL: http://dx.doi.org/10.1300/J038v06n01_01

Abstract

The aim of the study is to investigate the canonical correlations between measures of overall satisfaction and likelihood of purchase with satisfaction ratings of mail-order attributes. The data are based upon a mail survey of consumers who have experience purchasing specialty food by mail order.

Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:11511
Deposited On:14 Nov 2012 15:47
Last Modified:14 Nov 2012 15:47

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