Mai, Li-Wei and Ness, Mitchell R. (2000) Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing, 6 (1). pp. 1-10. ISSN 1045-4446
Full text not available from this repository.
Official URL: http://dx.doi.org/10.1300/J038v06n01_01
The aim of the study is to investigate the canonical correlations between measures of overall satisfaction and likelihood of purchase with satisfaction ratings of mail-order attributes. The data are based upon a mail survey of consumers who have experience purchasing specialty food by mail order.
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||14 Nov 2012 15:47|
|Last Modified:||14 Nov 2012 15:47|
Repository Staff Only: item control page