Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers

Mai, Li-Wei and Liplica, W. (2010) Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers. In: Academy of Marketing 2010 Annual Conference, 6 - 8 July 2010, Coventry University Business School .

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Rachel Wheelhouse
Date Deposited: 14 Nov 2012 15:53
Last Modified: 04 Dec 2012 14:27
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/11512

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)