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Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers

Mai, Li-Wei and Liplica, W. (2010) Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers. In: Academy of Marketing 2010 Annual Conference, 6 - 8 July 2010, Coventry University Business School .

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Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:11512
Deposited On:14 Nov 2012 15:53
Last Modified:04 Dec 2012 14:27

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