Mai, Li-Wei and Liplica, W. (2010) Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers. In: Academy of Marketing 2010 Annual Conference, 6 - 8 July 2010, Coventry University Business School .
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 11512 |
| Deposited On: | 14 Nov 2012 15:53 |
| Last Modified: | 04 Dec 2012 14:27 |
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