Mai, Li-Wei and Liplica, W. (2010) Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers. In: Academy of Marketing 2010 Annual Conference, 6 - 8 July 2010, Coventry University Business School .
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|Item Type:||Conference or Workshop Item (Paper)|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||14 Nov 2012 15:53|
|Last Modified:||04 Dec 2012 14:27|
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