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The impact of Italianate on consumers’ brand perceptions of luxury brands

Paciolla, R. and Mai, Li-Wei (2010) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: 2010 European Association for Consumer Research Conference, 30 June - 3 July 2010, Royal Holloway, University of London. (Submitted)

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Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:11513
Deposited On:14 Nov 2012 15:58
Last Modified:14 Nov 2012 15:58

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