The impact of Italianate on consumers’ brand perceptions of luxury brands

Paciolla, R. and Mai, Li-Wei (2010) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: 2010 European Association for Consumer Research Conference, 30 June - 3 July 2010, Royal Holloway, University of London. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Rachel Wheelhouse
Date Deposited: 14 Nov 2012 15:58
Last Modified: 14 Nov 2012 15:58
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/11513

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