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The impact of Italianate on consumers’ brand perceptions of luxury brands

Paciolla, R. and Mai, Li-Wei (2011) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: Bradshaw, Alan and Hackley, C. and Maclaran, P., (eds.) European Advances in Consumer Research. Association for Consumer Research, pp. 360-366. ISBN 9780915552665

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Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:11514
Deposited On:14 Nov 2012 16:04
Last Modified:14 Nov 2012 16:04

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