The impact of Italianate on consumers’ brand perceptions of luxury brands

Paciolla, R. and Mai, Li-Wei (2011) The impact of Italianate on consumers’ brand perceptions of luxury brands. In: European Advances in Consumer Research. Association for Consumer Research, pp. 360-366. ISBN 9780915552665

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Item Type: Book Section
Subjects: University of Westminster > Westminster Business School
Depositing User: Rachel Wheelhouse
Date Deposited: 14 Nov 2012 16:04
Last Modified: 14 Nov 2012 16:04
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/11514

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