McNicholas, Anthony (2004) Wrenching the machine around: EastEnders, the BBC and institutional change. Media, Culture & Society, 26 (4). pp. 491-512. ISSN 0163-4437Full text not available from this repository.
EastEnders is one of the most successful BBC programmes of recent years. Previous studies have concentrated on the text, its reception and its audiences. This article examines the project to get EastEnders on air from an institutional viewpoint. EastEnders was launched at a critical moment in the corporationâ??s history and was intended to demonstrate the BBCâ??s ability to produce popular programming. However, this required change both in the way programmes were commissioned and resourced, and in terms of professional culture at all levels of the organization. Using interviews with participants and internal documentation the article highlights problems, discussions and solutions involved. (Reprinted by permission of Sage Publications Ltd from McNicholas, Anthony (2004) Wrenching the machine around: EastEnders, the BBC and institutional change. Â© 2004 SAGE Publications).
|Additional Information:||CAMRI. Online ISSN 1460-3675|
|Uncontrolled Keywords:||BBC, institutional change, planning, ratings, resources|
|Subjects:||University of Westminster > Media, Arts and Design|
|Depositing User:||Users 4 not found.|
|Date Deposited:||16 Feb 2006|
|Last Modified:||07 Apr 2008 13:25|
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