Google capitalism

Fuchs, Christian (2012) Google capitalism. tripleC: Open Access Journal for a Global Sustainable Information Society, 10 (1). pp. 42-48. ISSN 1726-670X

Full text not available from this repository.
Official URL:


This paper analyzes Google’s political economy. In section 2, Google’s cycle of capital accumulation is explained and the role of surveillance in Google’s form of capital accumulation is explained. In section 3, the discussion if Google is “evil” is taken up. Based on Dallas Smythe’s concept of the audience commodity, the role of the notion of Internet prosumer commodification is stressed.

Item Type: Article
Subjects: University of Westminster > Media, Arts and Design
SWORD Depositor:
Depositing User:
Date Deposited: 25 Mar 2013 10:10
Last Modified: 05 Jan 2016 11:07

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)