Reimaging the city: the value of sport initiatives

Smith, Andrew (2005) Reimaging the city: the value of sport initiatives. Annals of Tourism Research, 32 (1). pp. 217-236. ISSN 0160-7383

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Official URL: http://dx.doi.org/10.1016/j.annals.2004.07.007

Abstract

A growing number of post-industrial cities are utilizing sport initiatives to present an attractive image to potential tourists. Despite insufficient evidence of, and explanations for, image effects, it is widely assumed that these initiatives have the capacity to enhance city images. The aim of this paper is to explore the value of sport as a reimaging theme for the contemporary city destination. This assessment is based primarily on evidence regarding the effects of sport reimaging initiatives adopted by three UK cities - Birmingham, Manchester and Sheffield. The findings suggest that, although sport reimaging does exhibit some advantageous qualities, there are also significant problems associated with this mode of place marketing.

Item Type: Article
Uncontrolled Keywords: Sport, cities, image, destination marketing
Subjects: University of Westminster > Architecture and the Built Environment > Architecture and the Built Environment, School of (No longer in use)
Depositing User: Users 4 not found.
Date Deposited: 12 Aug 2005
Last Modified: 11 Aug 2010 14:29
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/124

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