The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems

Li, Shuliang, Li, JZ, Li, SL, Liu, D and Xu, J (2013) The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems. In: Proceedings of the international conference on automation and information (ICAI '13) (recent advances in automatic control, information and communications) Valencia, Spain, 6th - 8th August, 2013. ICAI, pp. 187-190. ISBN 9789604743162

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Item Type: Book Section
Additional Information: ISBN: 978-960-474-316-2 (hard copy)ISBN: 978-960-474-321-6(CD)
Subjects: University of Westminster > Westminster Business School
SWORD Depositor: repository@westminster.ac.uk
Depositing User: repository@westminster.ac.uk
Date Deposited: 11 Jul 2013 12:29
Last Modified: 16 Apr 2015 11:24
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/12745

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