Who are 'Londoners on Bikes' and what do they want? Negotiating identity and issue definition in a ‘pop-up’ cycle campaign

Aldred, Rachel (2013) Who are 'Londoners on Bikes' and what do they want? Negotiating identity and issue definition in a ‘pop-up’ cycle campaign. Journal of Transport Geography, 30. pp. 194-201. ISSN 0966-6923

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Official URL: http://dx.doi.org/10.1016/j.jtrangeo.2013.01.005

Abstract

During 2012, cycling advocacy has become increasingly prominent in the UK, particularly in London and Edinburgh. This article draws on social movement theory to explore the creation of ‘pop-up campaign’ Londoners on Bikes, formed to pressure the 2012 London mayoral candidates over cycling issues. Interviews and field notes are used to explore the complexities of framing cycling politically and generating a positive cycling identity in the context of stigma. In negotiating these issues, core activists drew upon their experience within other movements, including feminist and environmental campaigns. The paper concludes that the campaign made both distributional (issue-based) and recognition (identity-based) claims, seeking to influence cycling cultures and identities as well as cycling infrastructures.

Item Type: Article
Subjects: University of Westminster > Architecture and the Built Environment > Architecture and the Built Environment, School of (No longer in use)
Depositing User: Rachel Wheelhouse
Date Deposited: 16 Jul 2013 14:34
Last Modified: 16 Jul 2013 14:34
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/12755

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