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Book review of Leslie De Chernatony's from brand vision to brand revaluation: strategically building and sustaining brands

Bradley, Nigel (2002) Book review of Leslie De Chernatony's from brand vision to brand revaluation: strategically building and sustaining brands. International Journal of Market Research, 44 (2). p. 245. ISSN 1470-7853

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Item Type:Article
Research Community:University of Westminster > Westminster Business School
ID Code:1313
Deposited On:15 Feb 2006
Last Modified:13 Oct 2011 12:19

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