Combining AHP, simulation and a fuzzy expert system for strategic marketing planning

Li, Shuliang and Li, J.Z. (2008) Combining AHP, simulation and a fuzzy expert system for strategic marketing planning. In: IFSAM (the International Federation of Scholarly Association of Management) IXth World Congress, 27th – 28th July 2008, Shanghai, China.

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
SWORD Depositor: repository@westminster.ac.uk
Depositing User: repository@westminster.ac.uk
Date Deposited: 09 Sep 2014 15:26
Last Modified: 06 Nov 2017 10:47
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/14340

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