In pubblicità la ripetizione è tutto? Il tormentone degli spot “olimpici” di Hengyuanxiang (Is repetition in advertising everything? The torment of Hengyuanxiang’s “Olympic” commercials)

Puppin, Giovanna (2012) In pubblicità la ripetizione è tutto? Il tormentone degli spot “olimpici” di Hengyuanxiang (Is repetition in advertising everything? The torment of Hengyuanxiang’s “Olympic” commercials). In: China: refinding centrality. Proceedings of the XII AISC conference. Aipsa edizioni, Cagliari, pp. 439-451. ISBN 9788895692593

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Item Type: Book Section
Subjects: University of Westminster > Media, Arts and Design
Depositing User: Rachel Wheelhouse
Date Deposited: 30 Sep 2014 09:27
Last Modified: 30 Sep 2014 09:27
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/14411

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