Mega-events as a place marketing strategy in entrepreneurial cities: Izmir Expo 2015 candidacy as a roadmap for hosting Expo 2020

Edizel, Ozlem (2013) Mega-events as a place marketing strategy in entrepreneurial cities: Izmir Expo 2015 candidacy as a roadmap for hosting Expo 2020. Town Planning Review, 84 (5). pp. 633-657. ISSN 0041-0020

Full text not available from this repository.
Official URL: http://dx.doi.org/10.3828/tpr.2013.33

Abstract

One of the most popular place marketing strategies for regional development and the promotion of stakeholder collaboration is the use of mega-events. This study investigates how mega-events as an entrepreneurial governance tool have been used. The paper examines the legacy of the failed application for ?zmir to host the 2015 EXPO from a stakeholder organisational perspective. The impact of the bidding process on the governance of ?zmir is evaluated primarily through stakeholder interviews using four indicators of effective collaboration: commitment, mediation, representativeness and networks. The conclusion highlights the importance of the collaborative approach for stakeholder organisational structure and resilience as critical in building an entrepreneurial city even when the city did not succeed in bidding for this mega-event.

Item Type: Article
Subjects: University of Westminster > Architecture and the Built Environment > Architecture and the Built Environment, School of (No longer in use)
Depositing User: Rachel Wheelhouse
Date Deposited: 08 Oct 2014 10:17
Last Modified: 08 Oct 2014 10:17
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/14473

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)