Brand development for SMEs

Cacciolatti, L (2008) Brand development for SMEs. In: The Academy of Marketing Annual Conference ‘Reflective Marketing in a Material World’, Jul 2008, Aberdeen, Scotland.

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Item Type: Conference or Workshop Item (Poster)
Subjects: University of Westminster > Westminster Business School
SWORD Depositor: repository@westminster.ac.uk
Depositing User: repository@westminster.ac.uk
Date Deposited: 17 Sep 2015 14:31
Last Modified: 17 Sep 2015 14:31
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/15699

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