The PTA: Promoting Swiss Tours, 1888-1939

Dominici, S. and Maitland, R. (2016) The PTA: Promoting Swiss Tours, 1888-1939. Annals of Tourism Research, 60. pp. 31-47. ISSN 0160-7383

[img] PDF
The%20PTA%3A%20Promoting%20Swiss%20Tours%2C%201888-1939.pdf - Accepted Version
Restricted to Repository staff only until 16 June 2018.

Download (158kB)
Official URL:


This research examines the development from educational to commercial tourism in Britain between the late-nineteenth and early-twentieth century by questioning whether this reflected a transformed understanding of the role of travel within society. It focuses on the Polytechnic Touring Association (PTA), a London-based originally philanthropic travel organisation that became a commercial firm. During this period the PTA moved from the project of contributing to the education of citizens to the market-led imperative of ‘harnessing’ a consumer desire. In examining this transformation via the PTA’s changing approach to the visual promotion of its Swiss tours, we suggest that the development of the tourism industry in Britain should also be explored in relation to changing ideas about travel’s contribution to social formation.

Item Type: Article
Uncontrolled Keywords: Polytechnic Touring Association, education, consumerism, representation, identity, tourism;
Subjects: University of Westminster > Social Sciences and Humanities
University of Westminster > Architecture and the Built Environment
SWORD Depositor:
Depositing User:
Date Deposited: 27 Jun 2016 10:30
Last Modified: 27 Jun 2016 10:30

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)