Corporate Re-branding: Is Cultural Alignment the Weakest Link?

Gotsi, M., Andriopoulos, C. and Wilson, A. 2008. Corporate Re-branding: Is Cultural Alignment the Weakest Link? Management Decision. 46 (1), pp. 46-57. https://doi.org/10.1108/00251740810846734

TitleCorporate Re-branding: Is Cultural Alignment the Weakest Link?
AuthorsGotsi, M., Andriopoulos, C. and Wilson, A.
JournalManagement Decision
Journal citation46 (1), pp. 46-57
ISSN0025-1747
Year2008
PublisherEmerald Publishing Limited
Digital Object Identifier (DOI)https://doi.org/10.1108/00251740810846734
Publication dates
Published2008

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