Corporate Re-branding: Is Cultural Alignment the Weakest Link?

Gotsi, M., Andriopoulos, C. and Wilson, A. (2008) Corporate Re-branding: Is Cultural Alignment the Weakest Link? Management Decision, 46 (1). pp. 46-57. ISSN 0025-1747

Full text not available from this repository.
Official URL: https://dx.doi.org/10.1108/00251740810846734
Item Type: Article
Subjects: University of Westminster > Westminster Business School
SWORD Depositor: repository@westminster.ac.uk
Depositing User: repository@westminster.ac.uk
Date Deposited: 03 Apr 2017 11:40
Last Modified: 03 Apr 2017 11:40
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/18814

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)