Analysis of the environment in Marketing

Ruiz-Alba, J. (2008) Analysis of the environment in Marketing. In: Manual of Marketing. ESIC, Madrid, Spain, pp. 63-105. ISBN 9878473565776

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Official URL: http://www.esic.edu/editorial/editorial_producto.p...

Abstract

Analysis of the environment in Marketing. Macro, micro. Internal Marketing.

Item Type: Book Section
Uncontrolled Keywords: Internal Marketing; Marketing analysis;
Subjects: University of Westminster > Westminster Business School
SWORD Depositor: repository@westminster.ac.uk
Depositing User: repository@westminster.ac.uk
Date Deposited: 03 May 2017 14:05
Last Modified: 08 May 2017 13:54
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/19009

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