Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector

Konstantoulaki, K., Rizomyliotis, I., Ukpabi, I. and Kostopoulos, G. 2014. Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector. 43rd Annual Conference of the European Marketing Academy (EMAC). Valencia, Spain

TitleAntecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector
AuthorsKonstantoulaki, K., Rizomyliotis, I., Ukpabi, I. and Kostopoulos, G.
Year2014
Conference43rd Annual Conference of the European Marketing Academy (EMAC)

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