A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system

Li, Shuliang (2005) A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications, 29 (2). pp. 393-400. ISSN 0957-4174

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Official URL: http://dx.doi.org/10.1016/j.eswa.2005.04.018
Item Type: Article
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 30 Jun 2006
Last Modified: 13 Oct 2011 11:30
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2269

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