Reasons to be cheerful

Barnett, Steven (2006) Reasons to be cheerful. British Journalism Review, 17 (1). pp. 7-14. ISSN 0956-4748

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Results of the BJR/YouGov poll show that: â?¢Few contemplate giving up reading newspapers â?¢Free-sheets haven't made much impact â?¢Twice as many young people than other groups polled read papers more often than a year ago â?¢It's still news that most attracts readers Analysing the results, Professor Stephen Barnett concludes: "Over the next few years there will be more demands on people's time, an even more expansive media world, more emphasis on immediacy, and more reasons to give up the newspaper habit. There will, certainly, be continued circulation decline. But the evidence suggests that, just as cinema going declined until the eighties and then bottomed out and rose again, newspapers will find their plateau. This presupposes that the business models - in particular for the quality end whose greater reliance on advertising may be threatened - will continue to work. But in cultural and consumer terms, as long as the newspaper industry can continue to offer something of real journalistic substance, our data suggest that it will continue to find a willing and substantial readership." (Reprinted by permission of Sage Publications Ltd from Barnett, Steven, Reasons to be cheerful. 2006 BJR Publishing Ltd.)

Item Type: Article
Subjects: University of Westminster > Media, Arts and Design
Depositing User: Miss Nina Watts
Date Deposited: 03 Jul 2006
Last Modified: 08 Jun 2010 09:26

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