Risk and creativity in advertising

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X

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Official URL: http://dx.doi.org/10.1362/026725703322189995
Item Type: Article
Additional Information: Online ISSN 1472-1376
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 30 Oct 2006
Last Modified: 17 Oct 2011 15:43
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2565

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