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Risk and creativity in advertising

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X

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Official URL: http://dx.doi.org/10.1362/026725703322189995


Item Type:Article
Additional Information:Online ISSN 1472-1376
Research Community:University of Westminster > Westminster Business School
ID Code:2565
Deposited On:30 Oct 2006
Last Modified:17 Oct 2011 16:43

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