El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X
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Official URL: http://dx.doi.org/10.1362/026725703322189995
| Item Type: | Article |
|---|---|
| Additional Information: | Online ISSN 1472-1376 |
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 2565 |
| Deposited On: | 30 Oct 2006 |
| Last Modified: | 17 Oct 2011 16:43 |
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