A consumer buying behaviour model for retail within museums

El-Murad, J. and McConnachie, J. 2003. A consumer buying behaviour model for retail within museums. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

Chapter titleA consumer buying behaviour model for retail within museums
AuthorsEl-Murad, J. and McConnachie, J.
EditorsFarrell, A., Lee, N. and Lings, I.
Book titleProceedings of the Academy of Marketing Annual Conference: a history of the next decade
Year2003
PublisherAcademy of Marketing
Publication dates
Published2003
ISBN1854494600

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