Risk and creativity in advertising

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

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Item Type: Book Section
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 31 Oct 2006
Last Modified: 17 Oct 2011 15:44
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2567

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