El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600
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| Item Type: | Book Section |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 2567 |
| Deposited On: | 31 Oct 2006 |
| Last Modified: | 17 Oct 2011 16:44 |
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