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A museum-specific retail marketing mix model

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

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Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:2568
Deposited On:31 Oct 2006
Last Modified:17 Oct 2011 16:43

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