Advertising agency and individual risk taking and creative awards

El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249

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Item Type: Book Section
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 31 Oct 2006
Last Modified: 17 Oct 2011 15:44
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2569

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