El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Spotts, Harlan E., (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249
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| Item Type: | Book Section |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 2569 |
| Deposited On: | 31 Oct 2006 |
| Last Modified: | 17 Oct 2011 16:44 |
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