WestminsterResearch

Advertising agency and individual risk taking and creative awards

El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Spotts, Harlan E., (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249

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Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:2569
Deposited On:31 Oct 2006
Last Modified:17 Oct 2011 16:44

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