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WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies

Li, Shuliang (2004) WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning, 22 (7). pp. 751-760. ISSN 0263-4503

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Official URL: http://dx.doi.org/10.1108/02634500410568583

Abstract

This paper reports a web-based intelligent system, called WebStra, for the formulation of marketing strategies and associated e-commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also evaluated. WebStra can be applied to support real-world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes.

Item Type:Article
Uncontrolled Keywords:Decision support systems, electronic commerce, marketing planning, ,marketing strategy, World Wide Web
Research Community:University of Westminster > Westminster Business School
ID Code:2602
Deposited On:01 Nov 2006
Last Modified:13 Oct 2011 12:29

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