Li, Shuliang (2004) WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning, 22 (7). pp. 751-760. ISSN 0263-4503Full text not available from this repository.
This paper reports a web-based intelligent system, called WebStra, for the formulation of marketing strategies and associated e-commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also evaluated. WebStra can be applied to support real-world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes.
|Uncontrolled Keywords:||Decision support systems, electronic commerce, marketing planning, ,marketing strategy, World Wide Web|
|Subjects:||University of Westminster > Westminster Business School|
|Depositing User:||Miss Nina Watts|
|Date Deposited:||01 Nov 2006|
|Last Modified:||13 Oct 2011 11:29|
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