Li, Shuliang (2004) WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning, 22 (7). pp. 751-760. ISSN 0263-4503
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Official URL: http://dx.doi.org/10.1108/02634500410568583
Abstract
This paper reports a web-based intelligent system, called WebStra, for the formulation of marketing strategies and associated e-commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also evaluated. WebStra can be applied to support real-world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Decision support systems, electronic commerce, marketing planning, ,marketing strategy, World Wide Web |
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 2602 |
| Deposited On: | 01 Nov 2006 |
| Last Modified: | 13 Oct 2011 12:29 |
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