WestminsterResearch

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers

Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)

Full text not available from this repository.


Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:2750
Deposited On:05 Dec 2006
Last Modified:17 Oct 2011 16:39

Repository Staff Only: item control page