E-Commerce as an alternative distribution technology: the readiness of Chinese consumers

Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 05 Dec 2006
Last Modified: 17 Oct 2011 15:39
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2750

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