Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 2750 |
| Deposited On: | 05 Dec 2006 |
| Last Modified: | 17 Oct 2011 16:39 |
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