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Franchising as a small business growth strategy: a resource-based view of organizational development

Stanworth, John and Stanworth, Celia and Watson, Anna and Purdy, David and Healeas, Simon (2004) Franchising as a small business growth strategy: a resource-based view of organizational development. International Small Business Journal, 22 (6). pp. 539-559. ISSN 0266-2426

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Official URL: http://dx.doi.org/10.1177/0266242604047409

Abstract

Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of franchise businesses result in an industry profile whereby, at any one time, around half of all franchise systems are less than five years old with less than 10 outlets. The question arises: how do successful franchise organizations plan their human capital development in order to accomplish successful growth? An adjunct to this question is the role of franchisees who, while not totally independent in the sense of the conventional small business person, certainly do not see themselves as conventional employees either, and have certain expectations of participation in the process of which they are an integral part. This exploratory article uses case study material from a number of 'exemplar' franchise companies in the development of a resource-based view of organizational development. The article should hold considerable interest, not only for academics interested in franchising, but also for those examining fields such as small business strategic management, innovation and intangible asset growth. Reprinted by permission of Sage Publications Ltd from Stanworth, John and Stanworth, Cecelia and Watson, Anna and Purdy, David and Healeas, Simon (2004), International Small Business Journal, 22(6). pp.539-559. © 2004 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Item Type:Article
Additional Information:Online ISSN 1741-2870
Uncontrolled Keywords:Business format development, competitive advantage, franchising, growth, intangible assets, UK
Research Community:University of Westminster > Westminster Business School
ID Code:2763
Deposited On:06 Dec 2006
Last Modified:11 Oct 2011 12:57

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