Sports celebrity endorsement in fashion marketing

Schroder, S. and Mai, Li-Wei (2006) Sports celebrity endorsement in fashion marketing. In: AMS/KAMS Cultural Perspectives in Marketing Conference, 12-15 Jul 2006, Seoul, South Korea. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 12 Dec 2006
Last Modified: 17 Oct 2011 15:38
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/2814

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