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Sports celebrity endorsement in fashion marketing

Schroder, S. and Mai, Li-Wei (2006) Sports celebrity endorsement in fashion marketing. In: AMS/KAMS Cultural Perspectives in Marketing Conference, 12-15 Jul 2006, Seoul, South Korea. (Submitted)

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Item Type:Conference or Workshop Item (Paper)
Research Community:University of Westminster > Westminster Business School
ID Code:2814
Deposited On:12 Dec 2006
Last Modified:17 Oct 2011 16:38

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