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Assessing the contribution of flagship projects to city image change: a quasi-experimental technique

Smith, Andrew (2006) Assessing the contribution of flagship projects to city image change: a quasi-experimental technique. International Journal of Tourism Research, 8 (6). pp. 391-404. ISSN 1099-2340

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Official URL: http://dx.doi.org/10.1002/jtr.586

Abstract

The aim of this paper is to identify a simple technique that can be used to indicate whether flagship urban projects contribute to city image change. The quasi-experiment outlined is grounded in established marketing efficacy measures and involves establishing the relationship between awareness levels of projects and image change. After an explanation of the proposed technique, it is applied to projects in Birmingham, Manchester and Sheffield to demonstrate its potential value. Despite raising some concerns, the paper concludes that the technique provides a useful indicator of the effects of flagship projects, particularly when longitudinal research is not possible.

Item Type:Article
Additional Information:Online ISSN 1522-1970
Research Community:University of Westminster > Architecture and the Built Environment, School of
ID Code:3133
Deposited On:08 Feb 2007
Last Modified:23 Oct 2009 09:57

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