Mai, Li-Wei and Ness, Mitchell R. (2006) A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management, 1 (1). pp. 1-13. ISSN 1753-0296
Official URL: http://www.business-and-management.org/library/200...
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
|Uncontrolled Keywords:||Customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||04 Apr 2007|
|Last Modified:||17 Oct 2011 16:37|
Repository Staff Only: item control page