Mai, Li-Wei and Ness, Mitchell R. (2006) A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management, 1 (1). pp. 1-13. ISSN 1753-0296
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Official URL: http://www.business-and-management.org/library/200...
Abstract
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling |
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 3720 |
| Deposited On: | 04 Apr 2007 |
| Last Modified: | 17 Oct 2011 16:37 |
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