WestminsterResearch

Dissolution of a person-brand relationship: an understanding of brand-detachment

Mai, Li-Wei and Canti, Paolo G. (2008) Dissolution of a person-brand relationship: an understanding of brand-detachment. In: Borghini, Stefania and McGrath, Mary Ann and Otnes, Cele, (eds.) European Advances in Consumer Research. Association for Consumer Research, Milan, Italy, pp. 424-430. ISBN 0915552604

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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...


Item Type:Book Section
Research Community:University of Westminster > Westminster Business School
ID Code:4133
Deposited On:05 Jun 2007
Last Modified:17 Oct 2011 16:35

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