Mai, Li-Wei and Canti, Paolo G. (2008) Dissolution of a person-brand relationship: an understanding of brand-detachment. In: Borghini, Stefania and McGrath, Mary Ann and Otnes, Cele, (eds.) European Advances in Consumer Research. Association for Consumer Research, Milan, Italy, pp. 424-430. ISBN 0915552604
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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...
| Item Type: | Book Section |
|---|---|
| Research Community: | University of Westminster > Westminster Business School |
| ID Code: | 4133 |
| Deposited On: | 05 Jun 2007 |
| Last Modified: | 17 Oct 2011 16:35 |
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