Dissolution of a person-brand relationship: an understanding of brand-detachment

Mai, Li-Wei and Canti, Paolo G. (2008) Dissolution of a person-brand relationship: an understanding of brand-detachment. In: European Advances in Consumer Research. Association for Consumer Research, Milan, Italy, pp. 424-430. ISBN 0915552604

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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...
Item Type: Book Section
Subjects: University of Westminster > Westminster Business School
Depositing User: Miss Nina Watts
Date Deposited: 05 Jun 2007
Last Modified: 17 Oct 2011 15:35
URI: http://westminsterresearch.wmin.ac.uk/id/eprint/4133

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