WestminsterResearch

The effects of organisational climate on market orientation: evidence from the facilities management industry

Nwankwo, Sonny and Owusu-Frimpong, Nana and Ekwulugo, Frances (2004) The effects of organisational climate on market orientation: evidence from the facilities management industry. Journal of Services Marketing, 18 (2). pp. 122-132. ISSN 0887-6045

Full text not available from this repository.

Official URL: http://dx.doi.org/10.1108/08876040410528728

Abstract

Market orientation is widely held as a credo for organisational success. Essentially, this means that organisations that are market oriented tend to perform better than those that are not. As a result of this logic (i.e. market orientation-performance link), scholars from a wide array of disciplines are showing an increasing interest in fleshing out the factors that determine organisational market orientation stances. Based on a sample drawn from the UK's facilities management industry, this paper examines the impact of organisational climate factors on market orientation stances of facilities management firms. The results reveal that organisational climate has a determinant influence on market orientation stances.

Item Type:Article
Uncontrolled Keywords:Facilities, market orientation, organizational performance
Research Community:University of Westminster > Westminster Business School
ID Code:4135
Deposited On:05 Jun 2007
Last Modified:18 Oct 2011 10:50

Repository Staff Only: item control page