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Male physical attractiveness in Britain and Greece: a cross-cultural study

Swami, Viren and Smith, Jan and Tsiokris, Athena and Georgiades, Chrissa and Sangareau, Yolanda and Tovee, Martin J. and Furnham, Adrian (2007) Male physical attractiveness in Britain and Greece: a cross-cultural study. Journal of Social Psychology, 147 (1). pp. 15-26. ISSN 0022-4545

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Official URL: http://dx.doi.org/10.3200/SOCP.147.1.15-26

Abstract

The waist-to-chest ratio (WCR), body mass index (BMI), and waist-to-hip ratio (WHR) are the major cues to women's ratings of men's bodily attractiveness (J. T. Fan, W. Dai, F. Liu, & J. Wu, 2005; D. M. Maisey, E. L. E. Vale, P. L. Cornelissen, & M. J. Tovée, 1999; V. Swami & M. J. Tovée, 2005b). The authors examined the relative importance of each of these cues cross-culturally in Greece and Britain. Participants were 36 British and 40 Greek women who rated a set of images of real men with known WCR, BMI, and WHR. The results showed that, regardless of the cultural setting, WCR was the primary determinant of men's physical attractiveness to women, with BMI playing a minor role. However, there were also cross-cultural differences: The Greek women showed a stronger preference for a lower WCR and smaller overall body weight than did the British women. The authors considered possible explanations of these findings.

Item Type:Article
Research Community:University of Westminster > Social Sciences, Humanities and Languages, School of
ID Code:4500
Deposited On:30 Oct 2007
Last Modified:05 Nov 2009 12:35

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