Male physical attractiveness in Britain and Greece: a cross-cultural study

Swami, Viren, Smith, Jan, Tsiokris, Athena, Georgiades, Chrissa, Sangareau, Yolanda, Tovee, Martin J. and Furnham, Adrian (2007) Male physical attractiveness in Britain and Greece: a cross-cultural study. Journal of Social Psychology, 147 (1). pp. 15-26. ISSN 0022-4545

Full text not available from this repository.
Official URL:


The waist-to-chest ratio (WCR), body mass index (BMI), and waist-to-hip ratio (WHR) are the major cues to women's ratings of men's bodily attractiveness (J. T. Fan, W. Dai, F. Liu, & J. Wu, 2005; D. M. Maisey, E. L. E. Vale, P. L. Cornelissen, & M. J. Tovée, 1999; V. Swami & M. J. Tovée, 2005b). The authors examined the relative importance of each of these cues cross-culturally in Greece and Britain. Participants were 36 British and 40 Greek women who rated a set of images of real men with known WCR, BMI, and WHR. The results showed that, regardless of the cultural setting, WCR was the primary determinant of men's physical attractiveness to women, with BMI playing a minor role. However, there were also cross-cultural differences: The Greek women showed a stronger preference for a lower WCR and smaller overall body weight than did the British women. The authors considered possible explanations of these findings.

Item Type: Article
Subjects: University of Westminster > Social Sciences and Humanities
Depositing User: Miss Nina Watts
Date Deposited: 30 Oct 2007
Last Modified: 05 Nov 2009 12:35

Actions (login required)

Edit Item (Repository staff only) Edit Item (Repository staff only)