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Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry

Lynch, Jacqueline (2007) Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry. In: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School. Leicester Business School, Leicester, UK. ISBN 9781857213904

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Abstract

The aim of this working paper is to explore the needs of our industry partners in terms of graduate requirements within the Business to Business marketing arena. It is based on an exploratory study within the market research industry and seeks to try to close the academic/industry gap by considering employer needs with a view to informing marketing education.

Item Type:Book Section
Uncontrolled Keywords:Marketing education, Business to business marketing, market research practitioner
Research Community:University of Westminster > Westminster Business School
ID Code:4649
Deposited On:07 Feb 2008
Last Modified:17 Oct 2011 16:24

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