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Cultural significance of leg-to-body ratio preferences? Evidence from Britain and rural Malaysia

Swami, Viren and Einon, Dorothy and Furnham, Adrian (2007) Cultural significance of leg-to-body ratio preferences? Evidence from Britain and rural Malaysia. Asian Journal of Social Psychology, 10 (4). pp. 265-269. ISSN 1367-2223

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Official URL: http://dx.doi.org/10.1111/j.1467-839X.2007.00235.x

Abstract

The leg-to-body ratio (LBR) has been suggested as an under-researched aesthetic criterion in humans. In the present study, 54 rural Malaysians and 80 Britons rated for physical attractiveness a set of line drawings that varied in five levels of LBR. The results showed that, for British participants, a higher LBR was preferred in women but a lower LBR was preferred in men. Malaysian participants, in contrast, rated medium female LBR and low male LBR as the most attractive. These results are discussed in terms of cross-cultural differences in media exposure, which may moderate judgements of attractiveness of various body components.

Item Type:Article
Research Community:University of Westminster > Social Sciences, Humanities and Languages, School of
ID Code:4864
Deposited On:19 May 2008 10:34
Last Modified:05 Nov 2009 12:16

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