Lynch, Jacqueline and Whicker, Linda (2008) Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics, 11 (3). pp. 167-178. ISSN 1367-5567
Official URL: http://dx.doi.org/10.1080/13675560701602708
The purpose of the paper is to investigate the understanding between logistics and marketing functions, to highlight specific issues relating to the interface activities between the two areas, and to discuss the impact for business processes. Findings are presented from a research-based case study with a major international food manufacturer, the results of which have helped the company to gain a better understanding between the marketing and logistics functions. The research has highlighted further implications for the supply chain. The paper discusses key findings and proposes a number of recommendations for marketing and logistics educators, practitioners and researchers.
|Uncontrolled Keywords:||Marketing mix, logistics, interface activities, business processes, supply chain; food industry|
|Research Community:||University of Westminster > Westminster Business School|
|Deposited On:||09 Jun 2008 11:21|
|Last Modified:||17 Oct 2011 16:21|
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