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Interactive business development, capturing business knowledge and practice: a case study

McKelvie, Gregor and Dotsika, Fefie and Patrick, Keith (2007) Interactive business development, capturing business knowledge and practice: a case study. The Learning Organization, 14 (5). pp. 407-422. ISSN 0969-6474

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Official URL: http://dx.doi.org/10.1108/09696470710762637


Purpose – The purpose of this paper is to follow the planning and development of MapaWiki, a Knowledge Management System for Mapa, an independent research company that specialises in competitor benchmarking. Starting with the standard requirements to capture, store and share information and knowledge, a system was sought that would allow growth and expansion whilst supporting the quick and easy recording and maintenance of interactions between employees. Design/methodology/approach – Trying to identify the optimum KM solution, the social and technical systems within the organisation cooperated in the investigation of different approaches and in the system's design and development. From the case study perspective the Yin (1994) approach was adopted as a framing and guiding schema. This was further shaped through the action research aspect, involving problem-solving and generating new knowledge and awareness. The solution selection methodology followed was based on the framework proposed by Despres and Chauvel (1999). Findings – The application of MapaWiki as a KM system has been very successful. It has already become the central tool for collaboration within the company as well as the central knowledge repository where users add comments and suggestions to articles related to product development, meetings minutes, conference notes etc. Originality/value – This case study has highlighted the underlying power of the wiki concept and has shown how it can be extended substantially from its original use, typically a notice board or brainstorming tool. Our example demonstrates an interactive collaborative environment that allows for the capture, storage, and sharing of information, knowledge and knowledge sharing practice, that has improved efficiency and the adoption of good practices.

Item Type:Article
Uncontrolled Keywords:Business development, knowledge management, knowledge management systems, knowledge sharing
Research Community:University of Westminster > Westminster Business School
ID Code:5096
Deposited On:13 Jun 2008 12:43
Last Modified:17 Oct 2011 13:25

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