Jackson, Lizzie (2007) Facilitation of participatory media. In: Facilitating Participatory Media, 2007, BBC, Research and Development, Kingswood Warren. (Unpublished)
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The BBC must foreground the mediation of interactive content, and consider what must continue to be done by human agency to avoid the 'automation' of the relationship with audiences. It is clear a technologically determinist position has been taken, particularly in new media, and this is at odds with the sociable media theories of the Broadcast Talk group and with person perception theory.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Presentation, mediation, broadcast talk, technological determinism, person perception theories, BBC|
|Research Community:||University of Westminster > Media, Arts and Design, School of|
|Deposited On:||18 Aug 2008 15:49|
|Last Modified:||18 Aug 2008 15:49|
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