Next generation Web marketing - beyond the glog

Jackson, L. (2007) Next generation Web marketing - beyond the glog. In: Knexus, Webinar.

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Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.

Item Type: Conference or Workshop Item (Other)
Additional Information: Presentation, discussion and podcast for a consultancy group
Uncontrolled Keywords: Marketing, regulation, ethics, regulation;
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Date Deposited: 19 Aug 2008 08:24
Last Modified: 30 Jun 2016 13:37

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