Jackson, Lizzie (2007) Social media and internal communications. In: Presentation to BBC Internal Communications Division. (Unpublished)
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Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.
|Item Type:||Conference or Workshop Item (Other)|
|Additional Information:||Invited to present the findings of PhD to the BBC's Internal Communications Division|
|Uncontrolled Keywords:||Social media, viral marketing, facilitation, voice, branding, BBC|
|Research Community:||University of Westminster > Media, Arts and Design, School of|
|Deposited On:||19 Aug 2008 09:27|
|Last Modified:||19 Aug 2008 09:27|
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