Jackson, Lizzie (2007) Audiences, 2.0 - (Just Joining In). In: Launch of the Audiences and Identities Research Group, University of Westminster, Harrow, UK. (Unpublished)
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Audiences can behave in unpredictable ways, and participatory media makes once invisible audiences visible through the ablity to co-create content. In addition, audiences consume pan-platform content around brands in new ways.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Audiences, creative, co-production, participatory media, BBC|
|Research Community:||University of Westminster > Media, Arts and Design, School of|
|Deposited On:||19 Aug 2008 09:34|
|Last Modified:||19 Aug 2008 09:34|
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