Jackson, Lizzie (2007) Audiences, 2.0 - (Just Joining In). In: Launch of the Audiences and Identities Research Group, University of Westminster, Harrow, UK. (Unpublished)
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Abstract
Audiences can behave in unpredictable ways, and participatory media makes once invisible audiences visible through the ablity to co-create content. In addition, audiences consume pan-platform content around brands in new ways.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Audiences, creative, co-production, participatory media, BBC |
| Research Community: | University of Westminster > Media, Arts and Design, School of |
| ID Code: | 5433 |
| Deposited On: | 19 Aug 2008 09:34 |
| Last Modified: | 19 Aug 2008 09:34 |
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