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Audiences, 2.0 - (Just Joining In)

Jackson, Lizzie (2007) Audiences, 2.0 - (Just Joining In). In: Launch of the Audiences and Identities Research Group, University of Westminster, Harrow, UK. (Unpublished)

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Audiences can behave in unpredictable ways, and participatory media makes once invisible audiences visible through the ablity to co-create content. In addition, audiences consume pan-platform content around brands in new ways.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Audiences, creative, co-production, participatory media, BBC
Research Community:University of Westminster > Media, Arts and Design, School of
ID Code:5433
Deposited On:19 Aug 2008 09:34
Last Modified:19 Aug 2008 09:34

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