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The importance of being earnestly interactive

Jackson, Lizzie (2007) The importance of being earnestly interactive. In: Transforming Audiences: Identity | Creativity | Everyday Life, 06 - 07 Sep 2007, University of Westminster, Harrow, UK. (Unpublished)

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This paper presents findings from a five year doctoral thesis, Hosted Space: the mediation of interactive public service content’ which builds on the work of Amy Jo Kim (2000), and Gilly Salmon (2000), who examined the facilitation of online communities and online learning services. The thesis observes the BBC moving from being a broadcaster to being a host, facilitating the publication, distribution and archiving of professionally produced, co-produced, and audience-produced content. It is proposed the BBC move from a technologically determinist position to one which foregrounds the mediation of content.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Audiences, mediation, facilitation, co-production, active audiences, technological determinism, BBC
Research Community:University of Westminster > Media, Arts and Design, School of
ID Code:5434
Deposited On:19 Aug 2008 09:38
Last Modified:19 Aug 2008 09:38

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