The importance of being earnestly interactive

Jackson, Lizzie (2007) The importance of being earnestly interactive. In: Transforming Audiences: Identity | Creativity | Everyday Life, 06 - 07 Sep 2007, University of Westminster, Harrow, UK. (Unpublished)

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This paper presents findings from a five year doctoral thesis, Hosted Space: the mediation of interactive public service content’ which builds on the work of Amy Jo Kim (2000), and Gilly Salmon (2000), who examined the facilitation of online communities and online learning services. The thesis observes the BBC moving from being a broadcaster to being a host, facilitating the publication, distribution and archiving of professionally produced, co-produced, and audience-produced content. It is proposed the BBC move from a technologically determinist position to one which foregrounds the mediation of content.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Audiences, mediation, facilitation, co-production, active audiences, technological determinism, BBC
Subjects: University of Westminster > Media, Arts and Design
Depositing User: Miss Nina Watts
Date Deposited: 19 Aug 2008 08:38
Last Modified: 19 Aug 2008 08:38

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