WestminsterResearch

Exploring the impact of adult talk radio in Zimbabwe

Mano, Winston (2007) Exploring the impact of adult talk radio in Zimbabwe. Southern Review: Communication, Politics & Culture, 39 (3). pp. 70-92. ISSN 0038-4526

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Abstract

If radio is the most popular mass medium in Africa today and the medium of choice in development communication, then it is significant that we understand not only what and how it broadcasts but also how it is received by its listeners. This article analyses how a popular national radio adult programme is received by its Zimbabwean listeners.

Item Type:Article
Uncontrolled Keywords:Radio broadcasting -- Zimbabwe.; Radio broadcasting -- Social aspects, radio in adult education, Africa, mass media and youth, South Africa, mass media and culture, South Africa
Research Community:University of Westminster > Media, Arts and Design, School of
ID Code:5451
Deposited On:19 Aug 2008 16:29
Last Modified:07 Jun 2010 15:02

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